The Prime Buyer's Report

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Prime Buyers Guide Opticians & Eyeglass Stores

How to Find Good Opticians & Eyeglass Stores in Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa

Good eyesight is essential for doing everyday tasks. For those of us who need corrective lenses (at least sixty percent of Americans wear eyeglasses), finding good opticians is paramount whether you need new eyeglass frames, an eye exam, contact lenses, special eyeglass lens coatings or an update to your eyeglass prescription.

The following research by The Prime Buyer's Report identifies the best opticians in Sonoma County and issues related to buying new eyeglasses and corrective lenses.


Updated December 18, 2016

 The TOP 10 Opticians & Eyeglass Stores in Sonoma County CA

National Vision
(707) 838-0185
6650 Hembree Ln
Windsor, CA 95492

Areas Served: Santa Rosa CA,Sebastopol CA,Fulton CA,Rohnert Park CA, Sonoma CA,Healdsburg CA

Eye Deal Fashion Eyewear
(707) 762-2401
957 Lakeville St
Petaluma, CA 94952

Areas Served: Santa Rosa CA,Sonoma CA,Healdsburg CA,Rohnert Park CA,Windsor CA,Petaluma CA

Carl Zeiss Vision Inc
(707) 763-9911
2277 Pine View Way
Petaluma, CA 94954

Areas Served: Santa Rosa CA,Larkfield CA,Healdsburg CA,Sebastopol CA,Guerneville CA,Sonoma CA

Sonoma Medical Plaza Optical
(707) 935-1401
181 Andrieux St # 101
Sonoma, CA 95476

Areas Served: Sebastopol CA,Graton CA,Occidental CA,Rohnert Park CA,Santa Rosa CA,Monte Rio CA

Sonoma Eyeworks
(707) 578-2020
534 Larkfield Ctr
Santa Rosa, CA 95403

Areas Served: Healdsburg CA,Sebastopol CA,Santa Rosa CA,Rohnert Park CA,Sonoma CA,Cotati CA

Sola Optical USA
(707) 782-9017
2277 Pine View Way
Petaluma, CA 94954

Areas Served: Petaluma CA, Santa Rosa CA,Healdsburg CA,Guerneville CA,Windsor CA,Sonoma CA

Summerfield Optical
(707) 579-8093
4739 Hoen Ave
Santa Rosa, CA 95405

Areas Served: Santa Rosa CA,Rohnert Park CA,Cotati CA,Sebastopol CA,Sonoma CA,Petaluma CA

How to Find Good Opticians & Eyeglass Stores in Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa 

The staff you find at eyeglass stores in Sonoma County are not doctors. They are trained in helping customers select and fit eyeglasses and contact lenses and fill work orders for specific lens prescriptions from ophthalmologists or optometrists. There are several types of opticians. There are optometrists, also known as ophthalmic opticians, who can conduct sight tests and tests for certain diseases such as glaucoma and diabetes. Then there are dispensing opticians, qualified to fit and supply glasses to anyone, ophthamalic medical practitioners who are doctors specializing in eyes and eye care, and something called an unregistered spectacle seller, which is someone not trained as an optician or doctor, but allowed to supply glasses for prescriptions not more than two years old.

Good opticians in Sonoma County are interested in more than just making sure a prescription is correct. They also do precise measurements of their patients' eyes and facial structure, including the distance between the eyes and the distance between the eye surface and the lens of the eyeglasses. This ensures that the frames supporting the lenses fit comfortably. These Sonoma County opticians help patients look good and see better. A good, professional optician will also consider the customer's lifestyle, what the glasses will be used for, and other considerations before recommending a particular style of frame or lens.

The staff at eyeglass stores in Sonoma County should be able, using a device called a focimeter, to replicate an existing eyeglass or contact lens prescription and duplicate the lenses. In addition, these opticians are experts at repairing and adjusting eyeglass frames. Some opticians grind and insert lenses into eyeglass frames themselves; others utilize the services of lab technicians for this. Many opticians also offer false eyes or cosmetic fittings to conceal eye imperfections.

Good Santa Rosa CA area opticians offer their clients training in contact lens insertion and maintenance and eyeglass care. Bifocals, UV protective lenses, polarized lenses, no-glare lenses and other specialized lenses may also be available from good opticians in Santa Rosa. Some opticians will help process medical insurance claims and paperwork as well as helping their clients stay up-to-date on prescriptions.

Because opticians are not required to have a medical degree, they become proficient through structured on-the-job training programs offered by employers, though 22 states require formal licensing for opticians. In those cases, they must pass an examination given by the American Board of Opticianry (ABO). Candidates can also take the National Contact Lens Examination (NCLE) which qualifies them to fit and dispense contact lenses. Opticians apprentice programs, which cover a wide range of technical training including anatomy, mechanical equipment, optical math and optical physics, typically last two years or more. There are formal training programs in opticianry offered as well. 

Some Opticians in Sonoma County Are So Much Better than Others
The Prime Buyer's Report lists these opticians or stores for eyeglasses in Sonoma County CA: Sonoma Eyeworks, Summerfield Optical, Carl Zeiss Vision Inc, Sola Optical USA, Eye Deal Fashion Eyewear, Sonoma Medical Plaza Optical, National Vision. Other opticians in Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa CA who might still be in business include: .



How to Choose The Best Opticians For You in Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa 

Most likely, if you're seeking out opticians or eyeglass stores, you need to replace your existing glasses, repair your eyeglass frames or fill a brand-new prescription for eyeglasses or contact lenses. All opticians can do these things, but some offer a wider range of services than others, including brands and styles of eyeglass frames.

Some eyeglass stores have an on-site optometrist who can examine you and write a prescription that you can then have filled by the on-site eyeglass store. If you are getting new glasses, it's important to tell your optician about your lifestyle, where you will be wearing your new glasses and what you will use your new glasses for. This information helps the opticians suggest the best type of lens material and frame style and construction to meet your needs.

If you have an existing prescription you may wish to shop around for the best price, as the cost of eyeglasses varies widely. There are many types of materials used in both the lenses and frames, from low-cost plastic glasses to high-grade glass and titanium glasses. Ideally, the optician will show a great deal of interest and ask relevant questions, perhaps pointing out things you hadn't yet considered. But you'll want to ask some questions too. Use the list of questions below as a guideline to develop your own.

• How long have the opticians been providing eye care in Sonoma County?

• Have the eyeglass stores filled your type of eyeglass lens prescription before?

• What materials are available for new eyeglass lenses and eyeglass frames at each eyeglass store?

• Would contact lenses be better for you than new glasses?

• How often should you get an eye exam from a qualified eye doctor?

• Can you bring your eyeglass prescription to the opticians from your own doctor or do you need to work with the on-site opthamologist?

• What are your lens choices when it comes to new glasses?

• What warranty do the Santa Rosa CA opticians offer on eyeglasses?

• What if you don't like your new glasses?

• What payment methods do the Sonoma County eyeglass stores accept?

• Can you use both contact lenses and eyeglasses and do the Sonoma County eyeglass store provide both?

• Do the opticians and eyeglass stores hold any industry certifications?



Tips for Choosing Opticians in Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa 

Take Time Choosing Among Opticians in Sonoma County CA.
Since there are differences in the levels of experience and expertise among opticians, it's a good idea to look around and speak to a few before choosing one. You'll want eyeglass stores who are reasonably priced, easy to communicate with and who have the styles and/or brands of eyeglass frames that best suit your lifestyle and preferences. If you shop around a little, you'll have a better chance of finding the best eyeglass stores in Sonoma County for your eyewear needs.

Have Your Prescription Ready for the Opticians & Eyeglass Stores of Sonoma County CA
Before you go to the opticians, make sure you have your prescription handy, even if you're there to get an eye exam for a possible prescription change, since seeing your old prescription can help in gauging your new prescription and how often you should have it updated or checked again. Also, if you have any considerations you wish to discuss with the opticians, write them down beforehand so you won't forget. Writing these things down also helps you compare answers and responses from several opticians to the same consistent inquiries.

Talk to and Visit Several Sonoma County Opticians & Eyeglass Stores
It's not about just finding the lowest priced eyeglass stores, or nearest-to-work location. Comparison shopping among eyeglass stores for pricing helps you get an idea of the median price for your eyeglasses or contact lenses, and it will give you a chance to sound out the personalities and policies and customer service of all the opticians. It will also give you a chance to see the eyeglass stores and get an impression of whether or not you'd be comfortable there.

Get it in Writing from the Opticians
Nothing is official until it is written and signed. So insist that the opticians you choose provide you with a detailed description of the pricing for the exams and the eyeglasses or contact lenses.

Choose Certified Opticians in Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa and Sonoma County CA.
As with most industries, there is an upper echelon of highly regarded opticians and eyeglass stores in Sonoma County that insist on delivering the best customer service possible. Seek out local opticians & eyeglass stores that have earned other industry awards or kudos, and you are much more likely to get great customer service.

Know Your Rights With Opticians & Eyeglass Stores in Sonoma County CA
If you have the misfortune of arriving at a legal impasse with your optician, you are protected by certain rights. Start with the California Department of Consumer Affairs Web site (



Opticians in Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa Offer Many of the Best Eyeglass Brands 

A & A Optical, Abba, Adidas, Airlock Rimless, Alexis, Anne Klein, Avatar, Banana Republic, Bebe, Bette Davis, Bocci, Body Glove, Mary-Kate and Ashley, Miu Miu, Modo, Nascar, Nicole Scott, Nike, Nine West, Polo, Converse, Coach, Christie Brinkley, Pierre Cardin, Prestige, Ralph Lauren, Royce, Safety First, Eagle, Safilo Kids, Eye Logic, Sperry, Stetson, Stylewise, Flexotic, Flexure, Twister, Tuscany, U Rock, Value, Van Heusen, Hilary Duff, La Strada, Lauren Bacall, Zimco, Yves Saitn Laurent, Luxottica, Acuvue, Frequency, Focus, FreshLook, Optix, Baush & Lomb, Choice, AB, DuraSoft, Biomedics, Biofinity, Expressions, Optimedics, Precision, Proclear, UltraFlex SmartChoice, Wild Eyes, Versaflex.



Consumer Resources About Opticians & Eyeglass Stores in Sonoma County CA 

Associations for Opticians & Eyeglass Stores in Sonoma County

BBB Better Business Bureau (
DCA California Department of Consumer Affairs (
Consumer Reports on Health (
Optician's Association of America (
Contact Lens Society of America (
National Academy of Opticianry (
VisionAWARE (
California Association of Dispensing Opticians (

If you need an eye exam or a new pair of glasses, The Prime Buyer's Report provides information for the TOP 10 Opticians in Sonoma County within the following zip codes:

94923, 95487, 94931, 95402, 95401, 95441, 95436, 95465, 94955, 95404, 94972, 95446, 95497, 95448, 95439, 95433, 95492, 95416, 95425, 95444, 95486, 95412, 94953, 95405, 95473, 95472, 94952, 94999, 94954, 95476, 95407, 95442, 95450, 95452, 95421, 95408, 94975, 95419, 94951, 95409, 95430, 94927, 95471, 95431, 95480, 95406, 94928, 95403, 95462 and 94922



Opticians / Eyeglasses Petaluma CA

Carl Zeiss Vision Inc Petaluma CA 94954-5688
Eye Deal Fashion Eyewear Petaluma CA 94952-3329
Sola Optical USA Petaluma CA 94954-6911


Opticians / Eyeglasses Rohnert Park CA

Vision Center at Walmart Rohnert Park CA 94928-7941


Opticians / Eyeglasses Santa Rosa CA

JC Penney Optical Center Santa Rosa CA 95401-3570
Lenscrafters Santa Rosa CA 95401-6349
Sears Optical Santa Rosa CA 95401-6381
Sonoma Eyeworks Santa Rosa CA 95403-7503
Summerfield Optical Santa Rosa CA 95405-7862


Opticians / Eyeglasses Sonoma CA

Sonoma Medical Plaza Optical Sonoma CA 95476-6920

Opticians / Eyeglasses Windsor CA

Eye Goods Windsor CA 95492-7218
National Vision Windsor CA 95492-9739