The Prime Buyer's Report

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Prime Buyers Guide Real Estate Agents / Real Estate Brokers

Finding the Best Real Estate Agents, Real Estate Brokers & Realtors in Sonoma County

An important part of buying or selling real estate in Sonoma County is choosing the best real estate agent or real estate brokers. Remember, the cheap real estate agents usually aren't the best ones, and the real savings are to be had by going with someone good who gets the highest price for your property for sale, or gets a seller to drop the asking price for you. Many real estate agents in Sonoma County have specific expertise as either residential real estate agents or commercial real estate agents, or very specific types of properties, or even specific neighborhoods within Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa. 

The following research by The Prime Buyer's Report identifies the best real estate agents in Sonoma County and issues related to choosing one.

Updated December 1, 2013

 The TOP 10 Real Estate Agents / Real Estate Brokers in Sonoma County CA

CPS Property Advocates
(707) 584-1987
6250 State Farm Dr
Rohnert Park, CA 94928

Preferred Realty
(707) 795-4302
418 Matteri Cir
Cotati, CA 94931

Les Ryan Realty
(707) 894-5232
114 Lake St
Cloverdale, CA 95425

Bertolone Realty
(707) 545-1442
1206 4th St
Santa Rosa, CA 95404

Broadway Realty
(707) 996-1072
654 Broadway
Sonoma, CA 95476

Oandason Realty
(707) 544-1369
2900 Mendocino Ave
Santa Rosa, CA 95403

CPS Golden Land Realty
(707) 763-1941
501 E Washington St
Petaluma, CA 94952

Russian River Realty
(707) 869-0608
PO Box 1177
Guerneville, CA 95446

Finding the Best Real Estate Agents, Real Estate Brokers & Realtors in Sonoma County 


Real estate agents and brokers are required to have a license from the State of California. All real estate agents bearing The Prime Buyer's Report—TOP 10 designation have had their license verified by our research staff, in addition to passing all other requirements for certification as Prime Buyer's Report—TOP 10 such as survey phone calls to previous clients, clean complaint record, and more. 

 

Real Estate Agents in Sonoma County Save You Money

To buy real estate or for real estate sales in Sonoma County you stand to make or save more money and avoid mistakes by relying on the guidance of professional real estate agents or real estate brokers.

Remember, it's a mistake to decide on an agent based on who drops their fee or commission since obviously it's foolish to chase a discount on a commission when the good agent saves you tens of thousands of dollars by selling your real estate at a higher price, or gets a seller to drop their asking price when you're buying.

Most real estate agencies in Sonoma County have a collection of Realtors and real estate agents who sell residential real estate, but there are a handful who make commercial, industrial, vineyard, ranch, undeveloped acreage, or agricultural property sales. The real estate brokers themselves (or principal/qualifying brokers), who have more extensive schooling than real estate agents, are licensed to act as the direct contact between you and your financial lender.

The best Sonoma County real estate brokers will find real estate that matches your specifications, arrange showings, inspection reports, negotiate pricing in your favor, and assist you in making an offer on real estate in the Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa areas of Sonoma County. Independently, real estate brokers may also purchase real estate for future rentals or sales, in which case they might position themselves as the property manager.

Real estate brokers usually offer open or multiple listing services with their real estate agency or the Sonoma County real estate brokerage they represent. They can also deal directly with lenders to negotiate closing costs and financing options for your real estate purchase. They are required to process all necessary property disclosures for a transfer of property, including visual inspection, real estate agency relationship, negotiability of real estate commissions, and sales price information.

And since real estate brokers are required to have more experience than real estate agents, some hold special licensing that qualifies them to appraise the property you're selling as well as listings available. They can also perform comparative market analyses to determine where the value of your home lies in relation to comparable homes in Sonoma County area. They can conduct all advertising and exposure of your real estate listing, as well as guide you through the real estate sale or purchase. Some real estate brokers (as well as real estate agents) are registered REALTORS, which implies the distinction of affiliation with the National Association of Realtors (NAR).

 

Some Real Estate Agents in Sonoma County Are So Much Better than Others
The Prime Buyer's Report lists these agents for real estate sales in Sonoma County CA: Les Ryan Realty, Preferred Realty, Russian River Realty, CPS Golden Land Realty, CPS Property Advocates, Bertolone Realty, Oandason Realty, Broadway Realty, Century 21 Alliance. Others doing real estate sales in Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa CA who might still be in business include: .

 

 

Questions to Ask Real Estate Agents in Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa 


Step 1: Describe Requirements of the Real Estate Agencies in Sonoma County
If you're selling property in Sonoma County, prepare a description of the history, the appraisal, and any modifications that have been made. If you're in the market to buy a new home in the Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa areas, describe the characteristics of your dream house. Then each of the best Sonoma County real estate brokers and Realtors can sit down with you and discuss available listings and options based on the same information.

Step 2: Answer Questions & Take Notes of the Real Estate Agents in Sonoma County
You'll learn a lot by the questions each real estate broker asks. The preliminary consultation is the real estate brokers' chance to gauge your financial situation, property preferences and other important details. Even though this is only an initial interview, you will be able to tell if the real estate brokers will really be on your side through the process of buying a new home or property.

Step 3: Ask Questions & Take Notes


• How many real estate sales have they made in Sonoma County this year?

• How many years of real estate experience do they have?

• How do they determine their fee or real estate sales commissions?

• Can they give you client names and numbers you can call as references? (All real estate agents bearing the Prime Buyer's Report—TOP 10 symbol have already had their client references called by research staff at The Prime Buyer's Report so you don't have to.)

• How much experience do they have in selling or buying properties of your type? The skills and knowledge to sell and buy commercial real estate can be much different from those for residential real estate.

• Do they work with lenders to help you locate a decent loan when buying a new home in Sonoma County?

• Do they ever represent both buyer and seller? (Also called a dual agent.)

• Can they perform property auctions or exchanges?


• Do they perform the appraisal, and if not then what is the company they use?

• Do they ask for a buyer agency agreement?

• Will they perform credit screening? (On either sellers or buyers)


When you've chosen the best real estate agent in Sonoma County for your specific property or needs, make sure they are still licensed in good standing with the state for real estate sales. (All real estate agents in Sonoma County bearing the Prime Buyer's Report—TOP 10 symbol have already had their license verified by research staff at The Prime Buyer's Report.)

 

 

Tips on Good Real Estate Brokers in Sonoma County 

Take Time Choosing Real Estate Brokers in Sonoma County.
When you're considering Sonoma County real estate brokers, carefully research your local options. If you devote some time to your search, you can find good real estate brokers in Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa with a fair commission and a genuine dedication to client welfare.

Don't Overpay Real Estate Brokers or Real Estate Agencies in Sonoma County.
Across the country, typical fees for real estate brokers usually fall between 5% and 7% of the sales price, which is usually paid at closing. Be wary of Sonoma County real estate brokers who charge more, and read the fine print with real estate brokers who charge less. There is also the option of a flat fee when buying a new home in Sonoma County, which is usually an option for lower priced or unusual properties. In any case, commission is negotiable.

Look at Multiple Real Estate Listings in Sonoma County.
The more listings you consider when buying a new home in Sonoma County, the better your odds of finding a perfect fit. Rushing into buying real estate may be convenient at the present time, but future financial interests may be negatively affected by your hastiness.

Don't Feel Confined to Real Estate Agency Listings in Sonoma County.
Don't feel obligated to choose a listing within your real estate brokers' real estate agency. Part of the luxury of working directly with real estate brokers is the access to listings outside of their real estate brokerages, unlike real estate agents. If you do choose a listing within the real estate agency, your real estate broker will receive more from the sale. Consider this if your real estate brokers discourage you from viewing outside listings.

Do Your Homework Before You Sign an Agreement With Real Estate Agents & Real Estate Brokers.
Always be sure to verify the credentials of good real estate brokers and Realtors in Sonoma County. Licensing can be checked at the California Department of Real Estate Web site. Real estate association affiliations can be checked at the associations' web sites. For a listing of some professional real estate organizations, see "Resources for Real Estate Brokers in Sonoma County."

Write a Description of the Desired or Offered Properties in Sonoma County.
Before you consult Sonoma County real estate brokers about buying a home or selling property in Sonoma, Healdsburg, Sebastopol, Rohnert Park, Petaluma and Santa Rosa, work out the details. If you're in the market for a new home, write down the specifications you desire, such as number of bedrooms, desirable neighborhoods and schools along with the down payment and loan amount you're willing to work with. For property sales in Sonoma County, note all applicable details. When you test out different Realtors and real estate brokers in Sonoma County, show them this information to arrive at a more accurate assessment of their suitability.

 

Know Your Rights When It Comes To Real Estate Agencies in Sonoma County.
As a consumer, you are protected by certain laws should anything go wrong with the real estate agents or real estate brokers in Sonoma County. To see the details of these entitlements, visit the web site for the California Department of Consumer Affairs. To report complaints or fraudulent activity, please visit the Web site for the California Department of Real Estate.

 

 

Resources About Real Estate Agents in Sonoma County 


Regulatory Bodies & Trade Associations For Real Estate Brokers / Agents in Sonoma County
ACRE Association of Commercial Real Estate (http://www.acre.org/)
AIR Commercial Real Estate Association (http://www.airea.com/)
BBB Better Business Bureau (www.bbb.com)
CADRE California Department of Real Estate (http://www.dre.cahwnet.gov/)
CAR The California Association of Realtors (http://www.car.org/)
CRE Counselors of Real Estate (http://www.cre.org/)
DCA California Department of Consumer Affairs (www.dca.ca.gov)
Diamond Certified www.diamondcertified.org
NAEBA National Association of Exclusive Buyer Agents (http://www.naeba.org/)
NAIREB National Association of Independent Real Estate Brokers (http://www.nationalrealestatebrokers.org/)
NAR National Association of Realtors (http://www.realtor.org/)
NAREB National Association of Real Estate Brokers (http://www.nareb.com/)
NBAR North Bay Association of Realtors (http://www.norbarrealtor.com/)
NCCAR Northern California Commercial Association of Realtors (http://www.nccar.org/)
REEA The Real Estate Educators Association (http://www.reea.org/)

Web & Media Resources Related To Real Estate Sales & Real Estate Agencies in Sonoma County
Broker Agent Magazine
California Real Estate Magazine
Homes & Land
Luxury Real Estate Magazine
Principal Broker Magazine
Real Estate Broker Insider Magazine
REALTOR Magazine
Realty Times


The Prime Buyer's Report provides information for the TOP 10 Real Estate Agents in Sonoma County within the following zip codes:

95471, 95487, 95421, 95404, 94999, 95497, 95433, 95409, 95401, 95431, 94953, 95444, 94954, 95486, 95416, 94952, 95408, 95442, 95419, 95402, 94923, 95439, 95450, 95446, 95425, 95430, 94955, 95465, 95480, 95448, 95441, 94951, 94928, 95403, 95407, 95436, 95473, 94931, 95462, 95492, 94922, 95412, 95476, 94972, 94927, 95405, 95472, 95406, 95452 and 94975



The Prime Buyer's Report provides information for the TOP 10 Real Estate Agents in Sonoma County within the following cities:

Penngrove, Rohnert Park, Bodega Bay, Jenner, Agua Caliente, Lytton, Graton, Eldridge, Temelec, Duncans Mills, Bloomfield, Santa Rosa, El Verano, Roseland, Asti, Geyserville, Boyes Hot Springs, Sonoma, Monte Rio, Annapolis, Cazadero, Kenwood, Valley Ford, Russian River Mdws, Rio Nido, Sheridan, Sebastopol, The Sea Ranch, Occidental, Windsor, Guernewood, Cloverdale, Two Rock, Vineburg, Stewarts Point Rancheria, Healdsburg, Larkfield, Forestville, Alexander Valley, Lakeville, Villa Grande, Mark West, Salmon Creek, Glen Ellen, Camp Meeker, Fort Ross, Russian River, Fallon, Freestone, Fulton, Fetters Hot Springs, The Geysers, Cotati, Guerneville, Schellville, Bodega and Petaluma